It’s finally happening, I’m putting on my Big Boy Pants and doing the work that I’ve been putting off because it’s intimidating because I know it’s important and I’ll fucking love it.
As far as I can tell, the game we should be playing right now is the content creation game (content = blog posts, photos, videos). It’s one of those small things we can start doing now to really help our future selves. It’s like investing a small amount of money every month for retirement, only better. I think it goes something like this:
Creating LOTS of content leads to creating GOOD content.
Creating GOOD content leads to people LIKING your content.
People LIKING your content leads to a BIGGER audience.
A BIGGER audience leads to MONETIZATION potential.
I want to build an audience and increase the money I make through the internet. Right now I make $200/month from straight up Google Ads on my YouTube videos, and another $800/month from slightly fancier affiliate links in the same videos.
This is what it’s going to look like when I put on my Big Boy Pants:
I’m going to write, podcast, and shoot video about whatever I want.
This is absolutely the wrong way to build an audience. The common wisdom is to choose a niche, something that has a narrow focus and can be dominated by hammering away at that one thing. The niche method is proven to work, and if you want to know more about the right way to build an audience online, have a look at Pat Flynn’s material. He makes a shitload of money through his podcast/blog and he is also not an asshole.
The problem is I don’t know what one thing to create content around, so I’m going to do it backwards. I’ll write broadly and see what trend emerges. My goal is to be as honest as possible, so you can be right inside my brain with no filter. Adopting a rigid truthfulness is difficult but worth it in the long run – have a listen to Lying by Sam Harris if you need convincing.
So here’s my blog on doing it wrong and hoping it will correct course somewhere during the journey.